When Michal opened her first boutique she decided to design it as if it was her own house.

Her aim was to create a "homey" feeling and she follows that line in every boutique which carries her name and was open since.

The boutiques epitomize the overall brand aesthetic creating the unique world of Michal Negrin. Weaving strong Victorian and European influences with vibrant and colorful materials, designed by Michal Negrin herself, each boutique captures the magical world of Michal Negrin creating the ultimate space to present her collections.

The shopping experience in all of Michal's boutiques is the same: The costumer is transferred into another era, romantic, enchanting and luxuries, leaving the hectic world outside if is in the crowded Madison Ave. NYC or the narrow passageways in Prague.

The boutiques feature the brand’s over-the-top jewelry, extraordinary gift items, fashion items and stylish home décor.

There are currently 53 stores throughout the world in key locations such as: New York, Las Vegas, Miami, Sydney, Tokyo, Madrid, Paris, Prague, Jerusalem and Tel Aviv.

The strategic plan of the company is to open 5 to 7 shops per year, up to 100 shops in total. In addition, the company sells its products throughout leading department stores world wide as: Niemen Marcus, Bloomingdale (U.S.A), Printemps (France), Mitsukushi(Japan), Selfridges(U.K.) etc