La Dolce Vita

La Dolce Vita-Jewelry

Michal Negrin presents the spring-summer 2013 collection, celebrating the beauty of life. The new collection introduces new materials and techniques, such as print on fabric with Swarovski crystals, neck pieces made of printed fabrics and beads with rich color tones such as blue, pearl, turquoise and smoked pastel.

The collection represents three major jewelry groups:

The Locket jewelry -Medallions printed on fabric combined with fringes, crystals and enamel. this category includes also rings, earrings, head pins and necklaces.

The Printed neck pieces – Unique neck pieces, made of printed fabric, crystals, beads and lace, characterized by harmonious colors in black and turquoise tones.

The Classic -The classic collection is characterized with tapestry graphics in various colorful crystals shapes and includes necklaces, earrings, bracelets, brooches and a wide range of rings.

The collection is inspired by the 60s and the female stars icons of this period, and presented by Noa Tishbi, the brand presenter an international actress and model.

La Dolce Vita Collection

La Dolce Vita Collection
La Dolce Vita Collection La Dolce Vita Collection
La Dolce Vita Collection La Dolce Vita Collection
La Dolce Vita Collection La Dolce Vita Collection
La Dolce Vita Collection La Dolce Vita Collection

La DolceVita-Fashion

The collection represents impressive evening looks, and is divided in to two major groups:

Evening gowns inspired by Audrey Hepburn- The designer interpretation of the little black dress, cocktail dresses and elegant black classic dresses that can be perfect with our jewelry collection.

Printed dresses– The fantasy world of inspirations that is influenced from old postcards and antique beaded bags is reflected in our beautiful printed dresses.

Long evening dresses showered with Tapestry graphics and printed lace, “A shape” dresses inspired form the late 50’s with a touch of color, a pinned skirt with a matching jacket shimmering with tapestry graphics .

Among the evening looks, Michal Negrin also represents casual day items, such as transparent tunics, short jackets and cigarette pants The silhouettes flatters the female body – curvy dresses, flowy silk dresses inspired by the 60’s The colors in the collections vary from soft powderto royal blue, turquoise and dramatic black.

Impassion Collection by Michal Negrin


Fall/Winter 2012/13 Collection by Michal Negrin
Michal Negrin launches her fall/winter 2012-2013 collection
bursting with passion, combining different yet characteristic style.
The Fall/Winter 2012/13 Collection presents fresh elements and
colors never used before: polymer stones combined
with gold & silver leaves; heavy gold plated chains;
turquoise & gold colors mixed with green & fuchsia.
Four diverse, magnificent and exciting selections make up the
Michal Negrin’s new Fall/Winter Collection:
Impressive jewelry with spectacular attendance

Stunning heavy pieces which inspired by urban life and
incorporate a twist of Michal Negrin’s distinctive style.


1940’s style Jewelry 
1940’s inspired jewelry unites gold and silver leaves with
colorful plastic beads in bold turquoise, green and blue colors.
Classic Jewelry
Michal Negrin’s classic designs characterize this section
offering pieces with timeless charms and chandelier earrings created in a
variety of colors from soft pastels to bold fuchsia.
Exquisite lace inspires this “Vintage look” selection of
prominent chokers and bracelets, perfectly merging with the attire to attain a
rich romantic allure for evening wear.
The spectacular collection modeled by Noa Tishby,
internationally renowned model and actress.
The campaign’s bold slogan “if you want to be remembered become
unforgettable”, calls women to pursue their dreams and dare to be who they
believe they are.
The message is enhanced by the shoot’s seaside location, filmed
from dawn to dusk, with the horizon’s changing colors adding to the special
aura of the campaign’s message.

Michal Negrin 2012 Fashion Show in Uzbekistan

Embassy of Israel marking 20 years of diplomatic relations with Uzbekistan and “InterContinental Tashkent” marking the 15th anniversary of its activity in Uzbekistan presented two fashion shows by the well known Israeli designer Mrs. Michal Negrin on 13 and 14 of March 2012. Opening the event Ambassador of Israel Dr. Hillel Newman said that the fashion show were devoted to Uzbek women and coming holiday Navruz. Inspired by combining the old with the new as well as employing exceptional color combinations, Michal Negrin personally designs every piece of jewelry, clothing, and home decor that carries her name. She uses a variety of techniques to craft her pieces and believes in blending styles, designs, and colors to create a world of magic, romance, and vintage style, the Embassy of Israel in Tashkent said. Michal’s unique style has generated a positive impact and is captivating people around the world. Her designs attract various media and other public figures including celebrities and talk show hosts. In the past twenty years, the Michal Negrin brand has expanded into new categories and has opened dozens of points of sale and concept stores across Israel and throughout world.

What does being a fashion designer mean to me ?

Firstly, it means that I have a lot of clothes to wear. I remember myself searching for years for special clothes that would suit me and convey what I like seeing in colorfulness, interest, and soft and pleasant textiles. I didn’t always find them, so for me, being a fashion designer is first and foremost my ability to design clothes for myself that will express my own individuality, and of course, to share this with our other customers in Israel and abroad.

Generally, ideas and inspiration come to me usually when I’m in bed at night, or in the shower. At night, when I close my eyes, colors and ideas drift before my eyes and I immediately put them down on paper.
When I arrive in the morning I start putting my imagination to work. One of the things that I love in my business is the speed at which those ideas come to life and get expressed.
I get my inspiration from a variety of different worlds:

Flea markets around the world that I love going to, anywhere I travel to in the world. One thing that excites me is seeing art that was done in the past using given techniques, taking ideas and colors from them, and by using technological means that we’ve developed, giving them a new and current expression.

Old dolls with special personalities that I collect.

Old pop-up cards and prizes, from a hundred years ago too.

Landscapes and buildings that are architecturally interesting: I usually photograph interesting buildings wherever I go. In this way, I keep these memories alive and combine them with my world, thus immortalizing them and using then in collages and assemblages.

Materials are also a source of inspiration for me: beads, lace, special ribbons, which I like to combine and bring together using my own interpretations.
I feel that I give all those inspirations a new life in the items that I design and they give my world color, interest, excitement and happiness.


Target Audience
I began designing from my own desire to create clothes that I couldn’t find for myself. I am happy that my customers can relate to the fashion items that we create, and every day I receive emails from clients around the world that share their worlds with me and that want additional items. Our fashion department today manufactures for a wide variety of customers, ranging from young girls to mature women—each connecting to that place that enables her to feel good about herself and to express herself and her individuality.

The uniqueness of the textiles that I use, other than their accuracy in colorfulness and graphic prints, lies in the fact that they are very thin, pleasant to the touch and travel well. They compliment the female body, expose what should be exposes and hide what should be hidden.

What do you feel is important for the items that you design to express?


Firstly—interest, happiness and colorfulness. It is important to me that they will be original, not something that is found everywhere or that is influenced by any given trend.
The various combinations between items are very important to me. A printed item combined with a mono-colored item creates a harmonious layered look.
I aspire to create the right balance in a collection that will enable women to express themselves and feel good about themselves, to dare to be who they really are, and to express their individuality.

I try to create a language in my designs that is independent of time. I feel that the items I create are non-generational…they make use of images that existed in the past but give them a current interpretation that I always feel is right. In addition, it is most important to me to make sure that each item connects between people.

What is my background?
I have no formal background in fashion studies, I am self-educated and I taught myself and developed techniques over the years. In addition, it is important to me to achieve accuracy and quality in my creations and I therefore work with graduates from the higher-education design schools that contribute their knowledge and techniques, and with their help, I realize my dreams. When they come here I feel that I am breaking the rules that they learned at school for them and I bring them into a world where anything is possible.

Advice for the beginning designer
Always work with a passion for creation, be original and create interest. Go all the way with your truth without fear of what people will say, without fear of the difficulties, but rather see them as a challenge. Gather around you the people that can enrich your world, work in collaboration and know how to differentiate between what is important and what is not, and mainly—stay original and innovative.

Where do you think the fashion world is going and where do you want it to go?
In the past, the fashion world was rigid and predefined. The changes around the world and the technological revolution have enabled the world to open up and there is more expression of individual and different styles. The Internet and blogs have formed a large area for many styles and what in the past was considered extreme is currently considered mainstream.

Because I believe in originality, the more the world opens up, the more I welcome it. I feel that the more place there is for people to express their originality and the more that people are exposed to different styles, there is more interest in the world and that is where I would like the fashion world to continue to develop towards, to emphasize the individuality and personal style of each and every person using unlimited means. We are lucky to live in a world that makes this possible.

Michal Negrin – Now in L.A


International brand, continues to grow with 55 worldwide shops in key locations, and a new one in the City of Angels,L.A.
The beautiful store opened in a festive event, in the presence of Michal and the brand presenter, the international model and actress, Noa Tishby.
The store is located in an ideal location, the luxurious and popular Century City shopping mall, in Santa Monica Boulevard.
Our new concept design that includes our jewelry and fashion invites our customers to live the fantasy!

New Michal Negrin concept store in Ramat-Aviv Mall -Israel

We are delighted to announce the opening of our new concept store in Ramat-Aviv Mall in Israel
Our new store is designed in a new concept which reflects our brand story in the most accurate way.
Noa Tishby, our company presenter came to celebrate with us the grand opening 
together with journalists, friends and local models and actors. The guests were welcomed by a violin player and enjoyed a unique presentation of our fashion and jewelry collection  We will continue to create special experiences for our costumers and to live the fantasy…