Embassy of Israel marking 20 years of diplomatic relations with Uzbekistan and “InterContinental Tashkent” marking the 15th anniversary of its activity in Uzbekistan presented two fashion shows by the well known Israeli designer Mrs. Michal Negrin on 13 and 14 of March 2012. Opening the event Ambassador of Israel Dr. Hillel Newman said that the fashion show were devoted to Uzbek women and coming holiday Navruz. Inspired by combining the old with the new as well as employing exceptional color combinations, Michal Negrin personally designs every piece of jewelry, clothing, and home decor that carries her name. She uses a variety of techniques to craft her pieces and believes in blending styles, designs, and colors to create a world of magic, romance, and vintage style, the Embassy of Israel in Tashkent said. Michal’s unique style has generated a positive impact and is captivating people around the world. Her designs attract various media and other public figures including celebrities and talk show hosts. In the past twenty years, the Michal Negrin brand has expanded into new categories and has opened dozens of points of sale and concept stores across Israel and throughout world.
Firstly, it means that I have a lot of clothes to wear. I remember myself searching for years for special clothes that would suit me and convey what I like seeing in colorfulness, interest, and soft and pleasant textiles. I didn’t always find them, so for me, being a fashion designer is first and foremost my ability to design clothes for myself that will express my own individuality, and of course, to share this with our other customers in Israel and abroad.
Generally, ideas and inspiration come to me usually when I’m in bed at night, or in the shower. At night, when I close my eyes, colors and ideas drift before my eyes and I immediately put them down on paper.
When I arrive in the morning I start putting my imagination to work. One of the things that I love in my business is the speed at which those ideas come to life and get expressed.
I get my inspiration from a variety of different worlds:
Flea markets around the world that I love going to, anywhere I travel to in the world. One thing that excites me is seeing art that was done in the past using given techniques, taking ideas and colors from them, and by using technological means that we’ve developed, giving them a new and current expression.
Old dolls with special personalities that I collect.
Old pop-up cards and prizes, from a hundred years ago too.
Landscapes and buildings that are architecturally interesting: I usually photograph interesting buildings wherever I go. In this way, I keep these memories alive and combine them with my world, thus immortalizing them and using then in collages and assemblages.
Materials are also a source of inspiration for me: beads, lace, special ribbons, which I like to combine and bring together using my own interpretations.
I feel that I give all those inspirations a new life in the items that I design and they give my world color, interest, excitement and happiness.
I began designing from my own desire to create clothes that I couldn’t find for myself. I am happy that my customers can relate to the fashion items that we create, and every day I receive emails from clients around the world that share their worlds with me and that want additional items. Our fashion department today manufactures for a wide variety of customers, ranging from young girls to mature women—each connecting to that place that enables her to feel good about herself and to express herself and her individuality.
The uniqueness of the textiles that I use, other than their accuracy in colorfulness and graphic prints, lies in the fact that they are very thin, pleasant to the touch and travel well. They compliment the female body, expose what should be exposes and hide what should be hidden.
What do you feel is important for the items that you design to express?
Firstly—interest, happiness and colorfulness. It is important to me that they will be original, not something that is found everywhere or that is influenced by any given trend.
The various combinations between items are very important to me. A printed item combined with a mono-colored item creates a harmonious layered look.
I aspire to create the right balance in a collection that will enable women to express themselves and feel good about themselves, to dare to be who they really are, and to express their individuality.
I try to create a language in my designs that is independent of time. I feel that the items I create are non-generational…they make use of images that existed in the past but give them a current interpretation that I always feel is right. In addition, it is most important to me to make sure that each item connects between people.
What is my background?
I have no formal background in fashion studies, I am self-educated and I taught myself and developed techniques over the years. In addition, it is important to me to achieve accuracy and quality in my creations and I therefore work with graduates from the higher-education design schools that contribute their knowledge and techniques, and with their help, I realize my dreams. When they come here I feel that I am breaking the rules that they learned at school for them and I bring them into a world where anything is possible.
Advice for the beginning designer
Always work with a passion for creation, be original and create interest. Go all the way with your truth without fear of what people will say, without fear of the difficulties, but rather see them as a challenge. Gather around you the people that can enrich your world, work in collaboration and know how to differentiate between what is important and what is not, and mainly—stay original and innovative.
Where do you think the fashion world is going and where do you want it to go?
In the past, the fashion world was rigid and predefined. The changes around the world and the technological revolution have enabled the world to open up and there is more expression of individual and different styles. The Internet and blogs have formed a large area for many styles and what in the past was considered extreme is currently considered mainstream.
Because I believe in originality, the more the world opens up, the more I welcome it. I feel that the more place there is for people to express their originality and the more that people are exposed to different styles, there is more interest in the world and that is where I would like the fashion world to continue to develop towards, to emphasize the individuality and personal style of each and every person using unlimited means. We are lucky to live in a world that makes this possible.
International brand, continues to grow with 55 worldwide shops in key locations, and a new one in the City of Angels,L.A.
The beautiful store opened in a festive event, in the presence of Michal and the brand presenter, the international model and actress, Noa Tishby.
The store is located in an ideal location, the luxurious and popular Century City shopping mall, in Santa Monica Boulevard.
Our new concept design that includes our jewelry and fashion invites our customers to live the fantasy!
We are delighted to announce the opening of our new concept store in Ramat-Aviv Mall in Israel
Our new store is designed in a new concept which reflects our brand story in the most accurate way.
Noa Tishby, our company presenter came to celebrate with us the grand opening
together with journalists, friends and local models and actors. The guests were welcomed by a violin player and enjoyed a unique presentation of our fashion and jewelry collection We will continue to create special experiences for our costumers and to live the fantasy…
We like to connect: through colors, periods and especially between people
Attached a link to Gudy Herder’s blog. Gudy passed by our new shop in Venice and couldn’t ignore it.
Thank you Gudy for the lovely post we loved it!!!
This is Michal Negrin´s world !
When working last week in Venice, I planned one day off (who can be in Venice without visiting at least the city for some hours?) and went “treasure hunting”.
I found a shop which was about to open, took some pictures of the main window and when asked by a very nice lady if I was a journalist (is a blogger a journalist??)…she invited me to come over the next day to the official opening and meet Michal herself. Who could say no?
Michal Negrin, a designer born in Israel joined the opening of her first shop in Italy (having already 25 shops in Israel and another 25 worldwide). Even being very busy she spend some time with us giving a very interesting interview -what a great gesture- where she explains how she started, what is inspiring for her, where she gets her references from and relies on. I loved to see how passionate she is about her work and hence her life living her very true mission!
This video was filmed and very nicely put together by my better half (thank you for your creativity and support!).
Michal Negrin, is launching a new jewelry and fashion collection for Autumn- Winter 2012 .
The New Collection has dramatic and glamorous look with an emphasis on bold colors ,interesting and unique materials
that create an unusual collection.
Next to the romantic appearance characteristic of Michal Negrin’s items
You may see in the new collection items bursting with color and a wide range of materials: feathers, exotic flowers
made of silk and printed fabrics that are developed in the Michal Negrin, textile design department.
This Eclectic collection characterized by different types of elements, which create a new meaning.
Alongside the eclecticism we use several technologies: Handmade embroidery and interweaving with attachments and manual metal casting.
In the collection we can view a use of crystals, Swarovski stones, pearl-like beads,
Imported Lace that is specially developed for our use, and more.
True Colors -The name of the collection was given due to its unique color combination and variety of colors:
soft powder through the turquoise and fuchsia to black and burgundy.
The Items in our new collection are: necklaces, earrings, rings, bracelets, Tiaras and hair ribbons.
We chose Noa Tishby, an actress and a producer, to be our presenter because of her femininity, confidence and joy of life.
We are excited to announce the international actress Noa Tishby was chosen to be our new presenter!
“It’s my first time I choose presenter and I chose Noa as a presenter because she radiates femininity, confidence and enjoyment of life. It was an old dream for me and Meir my husband, Noa will represent us”
- Michal Negrin