Michal Negrin opened her first boutique on Sheinkin Street in Tel Aviv. She decided to design it as if it were her own home.The ambience is warm and inviting and has turned customers into friends. The store has become a magical escape from the hustle and bustle on the street.
This store was the first concept store designed by Michal Negrin for the network of shops in Israel and worldwide. The boutiques epitomize the overall brand aesthetic allowing customers to experience the unique and magical world of Michal Negrin.
Michal Negrin stores showcase the different collections:
Jewellery, Fashion, Gift Items, and Home Décor.
Today the network includes more than 50 stores throughout Israel and the world.