The new 90 square meter store is situated in the hottest touristic center in town, Quincy Market, right near the sea. The Market is vibrant and includes a Maritime Museum, a Marina, and a wide variety of restaurants. This area is visited by 18 million people each year!
The new store was designed entirely by Michal Negrin and includes the following collections: casual fashion and eveningwear, jewelry, hair accessories, and home accessories—all of which are designed by Michal Negrin and are hand made.
Michal Negrin: "The new concept store in Boston is designed according to the new coffee-gallery concept, which was recently opened in Bat Yam (10 min from Tel Aviv ), Israel. This is not the first, but it is a very fresh and exciting design. "
The opening gala held a few days ago in Boston was honored by the presence of the General Consulate Representative of Israel in New England, Mr. Nadav Tamir and his wife Ronit, along with many other guests.